Client Canada Basketball
Timeline Summer 2023 – Present
Partner RAMP InterActive
Scope National Registration & Fee Management

The Situation

A national sport organization without a single source of truth for its own members.

Canada Basketball is the national governing body for basketball in Canada, overseeing Provincial and Territorial Sport Organizations (PTSOs) that collectively serve hundreds of thousands of members from grassroots to elite levels.

Before partnering with RAMP, Canada Basketball faced a fragmented landscape. Each PTSO managed its own registration system, creating a range of challenges:

  • Canada Basketball had no way to know how many members it actually had across the country
  • Each province collected different data in different formats with no shared standard
  • Membership fees from PTSOs were delayed, disputed, or based on inaccurate numbers
  • There was no direct communication channel to reach members at the national level
  • Sponsorship proposals lacked verified data to demonstrate the sport's true national reach
  • Safe Sport and compliance requirements could not be enforced consistently across provinces

The Solution

A centralized registration ecosystem connecting every province to one national platform.

Centralized System

A single, unified registration platform connecting every PTSO to Canada Basketball. One system, one data standard, one source of truth for membership across the country.

Real-Time Fee Collection

Per-member fees are automatically calculated and collected in real-time as registrations occur. No more delayed payments, reconciliation issues, or fee disputes with PTSOs.

Accurate Reporting

Real-time dashboards showing true membership numbers, demographic breakdowns, and growth trends across all provinces. Data that's accurate, timely, and actionable.

Marketing & Communications

Direct communication channels to every registered member in the country. Real data to support sponsorship proposals, government funding applications, and strategic planning.

Key Results

Measurable outcomes that transformed how Canada Basketball operates.

True Membership Numbers

For the first time in its history, Canada Basketball has an accurate, real-time count of every registered member in the country — from grassroots to elite.

3x Membership Fee Increase

Canada Basketball tripled its per-member fee with virtually no pushback from PTSOs — because the centralized system made the fee transparent, automatic, and painless to collect.

Real-Time Fee Collection

Fees are collected automatically at the point of registration. No more chasing payments, reconciling spreadsheets, or waiting months for PTSO remittances.

Sponsorship-Ready Data

With accurate, real-time membership data, Canada Basketball can now present sponsors and government with verified numbers that demonstrate the sport's true national reach.

Safe Sport & Compliance

Uniform compliance requirements enforced nationally through the registration process. Background checks, Safe Sport training, and certifications tracked centrally across all provinces.

By centralizing registration through RAMP, Canada Basketball went from having no reliable data on its own members to having a complete, real-time picture of basketball participation across the entire country — while simultaneously tripling its revenue per member.

The partnership between Canada Basketball and RAMP demonstrates what's possible when a national governing body commits to a centralized, connected approach to member management. With every province now on a single system, Canada Basketball has the foundation to grow the sport, serve its members better, and lead with data.

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